Email Marketing

Email Marketing is a Fantastic tool that allows you to reach your customers and clients with News, Blog Posts, Articles, Specials and Events. 

Unfortunately, there are some pitfalls to common email marketing short cuts. Buying email addresses and sending too many emails ultimately will have the opposite affect you are trying to achieve.

Having over 15 years experience in Email Marketing, I work within the confines of legitimate Email Marketing protocol so that you and your clients have the best experience possible

 

How I work:

 
 

The right tools

My Grandfather used to always say that having the right tool for the right job is absolutely essential.  The same is true for utilizing the right tools for Email Marketing.  Not all companies are the same... and while some may be more affordable (even free), than others, the old adage applies; You get what you pay for!

I will, of course, use the email marketer of your choice; but I will definitely show you the benefits of using the company of my choice that will give you the absolute best experience possible. 

 
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protocol

Integrity and honesty are integral to any successful Email Marketing campaign! By maintaining transparency, eliminating short cuts and creating an email marketing plan, it allows us to work within the confines of the CAN-SPAM Act.  By doing so, it protects you, your business and your customer/client base. 

Trying to circumvent this protocol doesn't work and ultimately will be detrimental to the reputation of your Business/Organization. 

 

 
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Strategy

Once we have settled on the right tools and understand the protocol, I will work diligently with you to come up with the best email marketing strategy to help enhance and grow your business.  The primary goal is to put your best foot forward and have as many people open your email as possible.  We will do this with professionalism by creating templates that are smart and interesting, setting up an email schedule and discussing the types of content you want to share with your customers/clients.